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Adult Listen to
Radio in the Car
Across the
nation, Americans spend
increasing amounts of time in
their cars-longer commutes,
running errands, and taking the
kids (and temselves) from
activity to activity, 24/7.
Radio-the medium that invented
"drive time"-is always along for
the ride. Whether try're
joyriding or destination bound,
nearly 81 percent of Americans
may be reached in their vehicles
during the course of each week.
|
Adults Listen to
Radio in the Car |
|
Monday-Sunday |
| |
Adults
18+ |
Men
18+ |
Women
18+ |
|
24
Hours |
81.1% |
81.9% |
80.4% |
|
|
Monday-Friday |
| |
Adults
18+ |
Men
18+ |
Women
18+ |
|
6
a.m.-10
a.m. |
58.0% |
59.7% |
56.5% |
|
10
a.m.-3
p.m. |
51.5% |
50.0% |
52.9% |
|
3
p.m.-7
p.m. |
60.9% |
61.8% |
60.1% |
|
7
p.m.-midnight |
28.2% |
28.6% |
28.0% |
|
|
Saturday/Sunday |
| |
Adults
18+ |
Men
18+ |
Women
18+ |
|
6
a.m.-7
p.m. |
50.7% |
50.0% |
51.4% |
|
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Source: RADAR ®
93, June 2007, ©
Arbitron Based
on Weekly Cume
for Dayparts |
|
Upscale Consumers
Listen to Radio in
the Car |
|
Weekly by
car Radio,
Mon.-Sun. 24
hrs. |
| |
Adults
18+ |
Men
18+ |
Women
18+ |
|
College
Graduates |
87.2% |
87.2% |
87.1% |
|
HH
Income
$75K+ |
88.4% |
88.4% |
88.5% |
|
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|
Source: RADAR ®
93, June 2007, ©
Arbitron Based
on Weekly Cume
for Dayparts |
Radio
Audience
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