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Share of Annual
Time Spent with
Consumer Media |
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Media
industry
consultant
Veronis
Suhler
Stevenson
estimates
the
"average"
person in
the U.S.
spends over
one month
(794 hours,
or 33.1
days) tuned
in to Radio! |
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Veronis
Suhler Stevenson Communication
Industry Forecast 2006-2010.
Hours Per Person Per Year Using
Consumer Media among selected
media. Radio includes broadcast
and satellite radio. Broadcast
TV includes network-affiliate,
independent, and public
stations. Cable & Satellite
includes basic and premium cable
and satellite services. Online
use of traditional media is
included in time spent with the
medium, not included in
Pure-Play Internet. (Pure-Play
Internet represents online
content not originating from
another medium, such as Radio,
TV, etc.) |
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