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There's A Format
For Everyone |
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Read: The
News/Talk/Information
format
enjoys a
17.6% share
of Radio
listening
among all
persons age
12 and
older.
|
|
Formats |
|
12+ |
|
News/Talk/Information
(All
News,
All
Sports,
All
Talk,
News/Talk) |
17.6% |
|
Adult
Contemporary
(AC,
Hot
AC,
Modern
AC,
Soft
AC) |
14.8% |
|
Hispanic
(All
Varieties) |
11.2% |
|
Contemporary
Hit
Radio
(CHR,
Pop
CHR,
Rhythmic
CHR) |
10.7% |
|
Urban
(Urban
AC,
Urban
Oldies,
Urban) |
10.1% |
|
Country
(Classic
Country,
Country,
New
Country) |
9.2% |
|
Rock
('70s,
Active
Rock,
AOR,
Classic
Rock) |
7.3% |
|
Oldies
(
'70s
hits,
'80s
Hits,
Classic
Hits,
Oldies,
Rhythmic
Oldies) |
5.4% |
|
Alternative
(AAA,
Alternative,
New
Rock) |
3.4% |
|
Religion
(All
Varieties) |
2.9% |
|
Adult
Hits |
2.6% |
|
New
AC/Smooth
Jazz
(Jazz,
NAC) |
2.6% |
|
Classical |
1.1% |
|
Adult
Standards
(Easy
Listening,
MOR,
Nostalgia,
Variety) |
0.9% |
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Remaining
Formats |
0.1% |
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Source: Arbitron
format Trends
Report, Fall
2006: 94
Continuous
measurement
Markets:
Monday-Sunday
6AM-Midnight,
Average Quarter
Share for
Demographic |
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