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Weekdays and
Weekends, Radio Delivers
Weekdays and
weekends, Americans young and
old find reasons to tune in to
Radio at all hours of the day
and night. To make sure their
messages get maximum exposure,
smart advertisers can run their
ads anytime throughout the
broadcast day to take advantage
of Radio's wide access to all
segments of America's consumer
base.
|
Radio's Weekly
Reach by Daypart |
|
Read : Each
week from
6-10 a.m.,
Radio
reaches
80.5% of
persons 12
and older |
|
Persons |
Teens |
|
|
6-10A |
10A-3P |
3-7P |
7P-Mid |
Mid-6A |
|
12+ |
80.3% |
80.4% |
80.8% |
53.0% |
25.2% |
|
|
|
6-10A |
10A-3P |
3-7P |
7P-Mid |
Mid-6A |
|
12-17 |
71.7% |
67.6% |
77.1% |
62.9% |
20.8% |
|
|
Men |
Women |
|
|
6-10A |
10A-3P |
3-7P |
7P-Mid |
Mid-6A |
|
18+ |
80.8% |
80.2% |
81.2% |
51.7% |
28.9% |
|
18-34 |
77.7% |
78.1% |
80.9% |
57.2% |
29.0% |
|
25-54 |
84.1% |
80.8% |
84.6% |
53.2% |
31.5% |
|
35-64 |
84.6% |
81.9% |
84.3% |
51.4% |
31.6% |
|
65+ |
74.0% |
79.2% |
70.3% |
41.0% |
18.8% |
|
|
|
6-10A |
10A-3P |
3-7P |
7P-Mid |
Mid-6A |
|
18+ |
81.5% |
83.3% |
81.2% |
52.1% |
22.6% |
|
18-34 |
81.4% |
84.0% |
84.8% |
60.6% |
22.3% |
|
25-54 |
85.8% |
85.1% |
85.8% |
54.6% |
22.7% |
|
35-64 |
84.8% |
84.4% |
84.2% |
52.0% |
24.0% |
|
65+ |
72.2% |
78.0% |
66.9% |
39.4% |
19.5% |
|
|
Persons |
|
|
|
6-10A |
10A-3P |
3-7P |
7P-Mid |
Mid-6A |
|
18+ |
81.2% |
81.8% |
81.2% |
51.9% |
25.6% |
|
18-34 |
79.5% |
81.0% |
82.8% |
58.9% |
25.7% |
|
25-54 |
85.0% |
82.9% |
85.2% |
53.9% |
27.1% |
|
35-64 |
84.9% |
83.3% |
84.4% |
51.7% |
27.7% |
|
65+ |
72.9% |
78.5% |
68.3% |
40.1% |
19.2% |
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Source: RADAR ®
93, June 2007, ©
Copyright
Arbitron
(Monday-Sunday,
based on Weekly
Cume for daypart) |
Radio Audience
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