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Radio Listeners
Search before Buying |
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Read: Among
Radio's
audience,
51.4%
researched
electronics
online
before
making a
purchase.
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Last 90 days
- types of
products
researched
online
before
purchasing
in person. |
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Electronics |
51.4% |
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Apparel |
32.2% |
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Appliances |
26.7% |
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Shoes |
21.3% |
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Home
Improvement
Items |
21.2% |
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Medicines/Vitamins/Supplements |
20.4% |
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Beauty
Care/
Cosmetics |
18.1% |
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Food/Groceries |
17.8% |
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Jewelry/Watches |
16.1% |
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Home
Decor |
14.9% |
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Car/Truck |
14.7% |
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Sporting
Goods |
17.6% |
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Tires/Batteries/Auto
Parts |
13.5% |
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Furniture |
12.7% |
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Other |
7.4% |
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House/Land |
5.8% |
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*
the
sum
of
the
%
totals
is
greater
than
100%
because
the
respondents
can
select
more
than
one
answer. |
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Source: BIGresearch
Simultaneous
Media Usage
Survey (SMM9) -
Dec 06 Adults
18+ |
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