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Radio Listeners
Listen...and Listen...and Listen
Proliferating
media options mean Americans
have more and more choices where
to spend their media time.
Because Radio is easily
available just about
everywhere-and because Radio may
be enjoyed while accessing other
media-Radio continues to capture
an average of 19 hours of
tune-in each week, providing
many opportunities for your
advertising message to make an
impact.
|
Radio's Weekly
Reach |
|
Persons |
Teens |
|
|
Total
Week
Time
Spent
listening
Hrs:Min |
Avg.
Weekday
Time
Spent
listening
Hrs:Min |
Total
Weekday
Time
Spent
listening
Hrs:Min |
|
12+ |
19:00 |
2:48 |
5:00 |
|
|
|
Total
Week
Time
Spent
listening
Hrs:Min |
Avg.
Weekday
Time
Spent
listening
Hrs:Min |
Total
Weekday
Time
Spent
listening
Hrs:Min |
|
12-17 |
12:00 |
1:33 |
4:15 |
|
|
Men |
Women |
|
18+ |
20:30 |
3:06 |
5:00 |
|
18-34 |
19:30 |
2:54 |
4:45 |
|
25-54 |
19:30 |
2:54 |
5:00 |
|
35-64 |
21:15 |
3:15 |
5:00 |
|
65+ |
19:30 |
2:51 |
5:15 |
|
|
18+ |
19:00 |
2:51 |
4:45 |
|
18-34 |
17:30 |
2:36 |
4:30 |
|
25-54 |
19:00 |
2:54 |
4:30 |
|
35-64 |
19:30 |
2:57 |
4:45 |
|
65+ |
19:45 |
2:51 |
5:30 |
|
|
Adults |
|
|
18+ |
19:45 |
2:57 |
5:00 |
|
18-34 |
18:30 |
2:45 |
4:45 |
|
25-54 |
20:00 |
3:03 |
4:45 |
|
35-64 |
20:30 |
3:06 |
5:00 |
|
65+ |
19:45 |
2:51 |
5:30 |
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Source: Fall 2006
Arbitron American
Radio Trnds Time
Spent Listening
Estimates.
Monday-Sunday
6:00am-Midnight;
Average Weekday
Monday-Friday
6:00am-Midnight;
Weekend
Saturday/Sunday
6:00am-Midnight.
Based on Arbitron's
94 Continuous
Measurement Markets. |
Radio Audience
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