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Radio
is the Medium of Choice All Day
Who can
imagine a day without Radio?
Radio wakes us up in the morning
and keeps us entertained and
informed throughout the day.
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Radio's Daily
Reach by Daypart |
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Read : Each
week from
6-10 a.m.,
Radio
reaches
80.5% of
persons 12
and older |
|
Persons |
Teens |
|
|
6-10A |
10A-3P |
3-7P |
7P-Mid |
Mid-6A |
|
12+ |
48.6% |
43.5% |
44.0% |
21.1% |
11.0% |
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6-10A |
10A-3P |
3-7P |
7P-Mid |
Mid-6A |
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12-17 |
38.5% |
25.7% |
37.2% |
27.8% |
7.6% |
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Men |
Women |
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|
6-10A |
10A-3P |
3-7P |
7P-Mid |
Mid-6A |
|
18+ |
50.2% |
44.7% |
45.7% |
20.7% |
13.2% |
|
18-34 |
45.2% |
41.1% |
44.3% |
23.0% |
11.8% |
|
25-54 |
53.2% |
44.5% |
49.7% |
21.0% |
14.6% |
|
35-64 |
54.4% |
46.1% |
49.6% |
20.4% |
15.2% |
|
65+ |
45.9% |
47.6% |
34.9% |
16.7% |
8.9% |
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6-10A |
10A-3P |
3-7P |
7P-Mid |
Mid-6A |
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18+ |
49.2% |
46.1% |
43.8% |
20.0% |
9.6% |
|
18-34 |
45.7% |
44.7% |
45.4% |
23.8% |
8.0% |
|
25-54 |
52.5% |
46.6% |
48.1% |
20.1% |
9.5% |
|
35-64 |
53.0% |
47.0% |
47.2% |
19.2% |
10.7% |
|
65+ |
44.4% |
45.9% |
31.9% |
16.3% |
9.3% |
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Persons |
|
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6-10A |
10A-3P |
3-7P |
7P-Mid |
Mid-6A |
|
18+ |
49.7% |
45.4% |
44.7% |
20.4% |
11.4% |
|
18-34 |
45.4% |
42.9% |
44.9% |
23.4% |
9.9% |
|
25-54 |
52.8% |
45.6% |
48.9% |
20.6% |
12.1% |
|
35-64 |
53.7% |
46.6% |
40.4% |
19.8% |
12.9% |
|
65+ |
45.0% |
46.6% |
35.2% |
16.5% |
9.1% |
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Source: RADAR ®
93, June 2007, ©
Copyright
Arbitron
(Monday-Sunday,
based on Daily
Cume for daypart) |
Radio Audience
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