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Radio
Reaches 72% of All Consumers
Every Day
Radio is a daily
habit for Americans of all ages.
Listening to our favorite Radio
programs is as much a part of our
daily routine as taking our
vitamins, working out, or going
to work or school. On any given
day, close to three-quarters (72
percent) of the 12+ population
makes time for Radio listening.
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Radio's Daily
Reach |
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Read : Radio
reaches
72.4% of
persons 12
and older
each day. |
|
Persons |
Teens |
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Men |
Women |
|
18+ |
73.3% |
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18-34 |
70.4% |
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25-54 |
75.3% |
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35-64 |
76.2% |
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65+ |
69.1% |
|
|
18+ |
73.1% |
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18-34 |
72.8% |
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25-54 |
75.6% |
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35-64 |
75.7% |
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65+ |
66.9% |
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Source: RADAR ®
93, June 2007, ©
Copyright
Arbitron
(Monday-Sunday,
24 Hours, based
on Daily Cume)
Radio Audience |
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