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Radio
Reaches 93% of All Consumers
Every Week
Americans are
big fans of Radio! Despite
increasing demands on our time
from all quarters-and despited
ever-expanding media choices-an
impressive 93 percent of all
Americans age 12 and older tune
in to Radio for information,
entertainment or discussion over
the course of each and every
week!
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Total U.S. 12+
Listening Audience |
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Source:
RADAR ® 93,
June 2007 ©
Copyright
Arbitron
(Monday-Sunday, 24 Hour Cume Estimate) |
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Radio's Weekly
Reach |
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Read : Radio
reaches
93.0% of
persons 12
and older
each week. |
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Persons |
Teens |
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Men |
Women |
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18+ |
93.1% |
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18-34 |
92.8% |
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25-54 |
94.8% |
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35-64 |
94.8% |
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65+ |
87.8% |
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18+ |
93.2% |
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18-34 |
94.9% |
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25-54 |
95.7% |
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35-64 |
95.0% |
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65+ |
85.6% |
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Source: RADAR ® 93,
June 2007, ©
Copyright Arbitron
(Monday-Sunday, 24 Hour Cume Estimate) |
Radio Audience
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