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Radio Reaches
African-Americans
While Radio as a
medium reaches just about
everyone in the American
population, specific Radio
stations are also highly
specialized niche vehicles. If
your target is the
African-American market, you'll
find that 95 percent of your
consumer base spends an average
of 21 hours, 30 minutes per
person with Radio each week.
|
Radio's Reach
Among
African-Americans |
|
Persons |
Teens |
|
|
Weekly
Reach |
Weekly
Time
Spent
Listening
Hrs:Min |
|
12+ |
94.5% |
21:30 |
|
|
|
Weekly
Reach |
Weekly
Time
Spent
Listening
Hrs:Min |
|
12-17 |
93.8% |
14:45 |
|
|
Men |
Women |
|
18+ |
94.0% |
22:30 |
|
18-34 |
94.1% |
20:15 |
|
25-54 |
95.0% |
22:45 |
|
35-64 |
94.7% |
24:00 |
|
65+ |
90.2% |
23:30 |
|
|
18+ |
95.0% |
22:15 |
|
18-34 |
96.3% |
20:00 |
|
25-54 |
96.6% |
22:45 |
|
35-64 |
96.0% |
23:45 |
|
65+ |
88.1% |
22:15 |
|
|
Persons |
|
|
18+ |
94.6% |
22:30 |
|
18-34 |
95.2% |
20:15 |
|
25-54 |
95.9% |
22:45 |
|
35-64 |
95.4% |
24:00 |
|
65+ |
88.9% |
22:45 |
|
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Source: Arbitron
Maximi$er Plus
National
Regional
Database Fall
2006,
Monday-Sunday
6AM-Midnight,
All Black
Markets Cume
Rating and Time
Spent Listening
Estimates |
Radio Audience
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