Radio Reaches Car Buyers/Leasers
Read: Every week, Radio reaches 89% of all those whose household plans to buy or lease a new compact car in the next 12 months.
Radio's weekly reach among adults 18 and older who...
  Total African-
Americans		 Hispanics
HH plans to buy/lease a new compact car-next 12 months 89% 90% 87%
HH plans to buy/lease a new midsize car-next 12months 90% 90% 86%
HH plans to buy/lease a new full-size car-next 12 months 90% 92% 89%
HH plans to buy/lease a new luxury vehicle (any size)-next 12 month 90% 91% 87%
HH plans to buy/lease a new pickup truck-next 12 months 92% 92% 87%
HH plans to buy/lease a new SUV-next 12 months 92% 93% 89%
HH plans to buy/lease a new van or mini-van-next 12 months 90% 92% 89%
HH plans to pay $10K-$14,999 for new vehicle-next 12 months 90% 94% 86%
HH plans to pay $15K-$19,999 for new vehicle-next 12 months 91% 92% 93%
HH plans to pay $20K-$24,999 for new vehicle-next 12 months 90% 92% 87%
HH plans to pay $25K-$29,999 for new vehicle-next 12 months 92% 94% 92%
HH plans to pay $30K-$34,999 for new vehicle-next 12 months 92% 91% 91%
HH plans to pay $35K-$44,999 for new vehicle-next 12 months 89% 87% 86%
HH plans to pay $45K or more for new vehicle-next 12 months 88% 86% 85%
HH plans to buy any used vehicle-next 12 months 91% 91% 87%
HH plans to buy RV/motor home-next 12 months 91% 93% 84%
 
HH purchased new tires-past 12 months 89% 90% 87%
HH purchsed new car battery-past 12 months 89% 90% 87%
HH purchased new shocks/struts-past 12 months 91% 90% 87%
HH purchased new muffler-past 12 months 89% 91% 85%
HH purchased transmission repair-past 12 months 90% 90% 87%
HH purchased brake repair-past 12 months 90% 90% 87%
HH purchased paint or body work-past 12 months 90% 90% 87%
HH purchased tune-up/spark plugs-past 12 months 90% 90% 87%
HH purchased service on car radio/stereo-past 12 months 91% 91% 89%
HH purchased anti-freeze/coolant-past 12 months 89% 90% 87%
Source: Scarborough USA+ 2006 Release 2 (12 months only)

 

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