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Radio Reaches
Consumers of Beer
and Wine |
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Read: Every
week, Radio
reaches 90%
of persons
age 21 or
older who
drank any
regular
domestic
(non-light)
beer in the
past week. |
|
Radio's
weekly reach
among adults
21 and older
who... |
| |
Total |
African-
Americans |
Hispanics |
|
Drank
any
regular
domestic
(non-light)
beer-past
week |
90% |
89% |
87% |
|
Drank
any
domestic
light
beer-past
week |
90% |
89% |
86% |
|
Drank
any
imported
beer-past
week |
90% |
91% |
87% |
|
Drank
any
microbrewed
beer-past
week |
92% |
89% |
87% |
|
Bought
any
red
wine-past
3
months |
90% |
91% |
87% |
|
Bought
any
white
wine-past
3
months |
90% |
91% |
87% |
|
Bought
any
blush
or
rose
wine-past
3
months |
89% |
91% |
86% |
|
Bought
any
Champagne
or
sparkling
wine-past
3
months |
90% |
91% |
86% |
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Source:
Scarborough USA+
2006 Release 2
(12 months only) |
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Radio
Reaches
Consumers of
Non-Alcoholic
Beverages |
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Read:
Every
week,
Radio
reaches
88%
of
those
who
drank
any
regular
(not
diet)
soft
drinks
in
the
past
week. |
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Radio's
weekly
reach
among
adults
18
and
older
who... |
| |
Total |
African-
Americans |
Hispanics |
| Drank any regular (not diet) soft drinks-past week |
88% |
89% |
86% |
| Drank any diet soft drinks-past week |
88% |
88% |
85% |
| Drank any enhanced bottled water-past week |
89% |
89% |
83% |
| Drank any flavored bottled water-past week |
90% |
91% |
87% |
| Drank any tea (in cans/bottles)-past week |
89% |
89% |
85% |
| Drank any sports drinks-past week |
90% |
91% |
87% |
| Drank any fruit juices (100% fruit juice)-past week |
87% |
89% |
85% |
| Drank any other fruit beverages-past week |
87% |
89% |
85% |
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Source:
Scarborough USA+
2006 Release 2
(12 months only) |
Consumer
Categories
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