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Radio
Reaches Customers Everywhere
Radio was the
original mobile electronic
medium and remains a flexible
choice for tune-in no matter
where we are, were we're going,
or what we're doing. All day
long, all week long, Radio
reaches active consumers at
home, at work, in their cars,
and in other locations.
Portability and ubiquity insure
that Radio will reach consumers
closest to the point where they
make their daily purchase
decisions-small or large!
|
Radio Reaches
Customers Everywhere |
|
Persons
12+ |
Weekdays |
Weekends |
Total |
|
At
home |
34.9% |
40.4% |
35.9% |
|
In
car |
46.7% |
49.4% |
45.2% |
|
At
work
or
other
places |
18.4% |
10.2% |
18.9% |
|
|
Teens
12-17 |
|
At
home |
43.4% |
47.2% |
42.2% |
|
In
car |
42.4% |
42.5% |
42.4% |
|
At
work
or
other
places |
14.2% |
10.2% |
15.4% |
|
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Adults
18+ |
|
At
home |
34.0% |
38.9% |
32.3% |
|
In
car |
47.2% |
49.2% |
45.5% |
|
At
work
or
other
places |
18.8% |
11.9% |
22.2% |
|
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Men 18+ |
|
At
home |
31.8% |
37.8% |
33.4% |
|
In
car |
47.3% |
50.2% |
45.5% |
|
At
work
or
other
places |
20.9% |
12.0% |
21.1% |
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Women 18+ |
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At
home |
36.2% |
41.4% |
37.1% |
|
In
car |
47.0% |
50.2% |
45.6% |
|
At
work
or
other
places |
16.8% |
8.4% |
17.3% |
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Source: Compiled
by RAB from
RADAR ® 93, June
2007, © Arbitron
Weekday numbers
are weekly cume,
Monday-Friday,
24 hours;
Weekend numbers
are weekly cume,
Saturday-Sunday,
24 hours; Total
numbers are
weekly cume,
Monday-Sunday,
24 hours. |
Radio Audience
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