|
|
|
|
|
|
Radio
Reaches Customers Year-Round
Radio is truly
a medium for all seasons! While
some media display sharp peaks
and valley in their ability to
attract and hold audience
attention, Radio's consistent
levels of audience reach and
time spent-listening across all
four quarters of the year are a
definite plus! Whether your
marketing goal is short-term
impact or long-term share
maintenance, Radio's very stable
audience base represents an
excellent platform for your
brand's message.
|
Average Weekly
Time Spent Listening |
|
Persons |
Teens |
|
|
FA'05
Hrs:Min |
WI'06
Hrs:Min |
SP'06
Hrs:Min |
SU'06
Hrs:Min |
FA'06
Hrs:Min |
|
12+ |
19:15 |
19:00 |
19:15 |
19:00 |
19:00 |
|
|
|
FA'05
Hrs:Min |
WI'06
Hrs:Min |
SP'06
Hrs:Min |
SU'06
Hrs:Min |
FA'06
Hrs:Min |
|
12-17 |
12:30 |
12:15 |
12:45 |
13:15 |
12:00 |
|
|
Adults |
|
|
18+ |
20:00 |
19:45 |
20:00 |
19:45 |
19:45 |
|
18-34 |
19:00 |
18:45 |
19:00 |
18:45 |
18:30 |
|
25-54 |
20:15 |
20:00 |
19:00 |
20:00 |
20:00 |
|
35-64 |
20:30 |
20:15 |
20:30 |
20:15 |
20:30 |
|
65+ |
20:00 |
20:00 |
19:45 |
19:30 |
19:45 |
|
|
|
|
Source: Arbitron
American Radio
Listnening
Trends (Fall
2005-Fall 2006).
Based on
Arbitron's 94
Continuous
Measurement
Markets. Weekly
TIme Spent
Listening
estimates
(Monday-Sunday
6:00am-Midnight) |
|
Radio's Weekly
Reach by Daypart |
|
Persons |
Teens |
|
|
FA'05
Hrs:Min |
WI'06
Hrs:Min |
SP'06
Hrs:Min |
SU'06
Hrs:Min |
FA'06
Hrs:Min |
|
12+ |
93.7% |
93.3% |
93.5% |
93.1% |
93.7% |
|
|
|
FA'05
Hrs:Min |
WI'06
Hrs:Min |
SP'06
Hrs:Min |
SU'06
Hrs:Min |
FA'06
Hrs:Min |
|
12-17 |
91.9% |
91.4% |
91.4% |
90.1% |
91.6% |
|
|
Men |
Women |
|
18+ |
93.9% |
93.5% |
93.8% |
93.5% |
93.8% |
|
18-34 |
92.9% |
93.1% |
93.5% |
92.9% |
93.4% |
|
25-54 |
95.3% |
95.0% |
95.1% |
95.1% |
95.4% |
|
35-64 |
95.3% |
95.1% |
95.1% |
95.0% |
95.4% |
|
65+ |
89.3% |
88.6% |
89.1% |
88.2% |
89.6% |
|
|
18+ |
94.0% |
93.5% |
93.7% |
93.3% |
93.9% |
|
18-34 |
95.5% |
94.7% |
95.2% |
94.8% |
95.3% |
|
25-54 |
96.1% |
95.7% |
95.8% |
95.7% |
96.1% |
|
35-64 |
95.6% |
95.4% |
95.3% |
95.2% |
95.5% |
|
65+ |
86.6% |
85.9% |
86.5% |
85.5% |
87.1% |
|
|
Adults |
|
|
18+ |
93.9% |
93.5% |
93.7% |
93.4% |
93.9% |
|
18-34 |
94.4% |
93.7% |
94.3% |
93.9% |
94.1% |
|
25-54 |
95.7% |
95.3% |
95.4% |
95.4% |
95.7% |
|
35-64 |
95.5% |
95.2% |
95.2% |
95.1% |
95.5% |
|
65+ |
87.7% |
87.0% |
87.6% |
86.6% |
88.2% |
|
|
|
|
Source: Arbitron
American Radio
Listnening
Trends (Fall
2005-Fall 2006).
Based on
Arbitron's 94
Continuous
Measurement
Markets. Weekly
TIme Spent
Listening
estimates
(Monday-Sunday
6:00am-Midnight) |
Radio Audience
|
|
|
|
|
|
