EARS - El Paso Association of Radio Stations

Radio Reaches Food Shopper/Restaurant Patrons

Read: Every week, Radio reaches 90% of all those who spend $150 on groceries in an average week.

Radio's weekly reach among adults 18 and older who...

	Total	African- Americans	Hispanics
Spend $150 on groceries in average week	90%	91%	87%
Spend $100 on groceries in average week	89%	89%	86%

Ate out at any upscale restaurant-past month	89%	91%	89%
Ate out at any Chinese/Asian restaurant-past month	89%	91%	86%
Ate out at any coffee house/coffee bar-past month	90%	91%	89%
Ate out at any Italian restaurant-past month	89%	92%	87%
Ate out at any Mexican restaurant-past month	90%	91%	87%
Ate out at any seafood restaurant-past month	88%	89%	86%
Ate out at any steakhouse restaurant-past month	90%	91%	87%

Source: Scarborough USA+ 2006 Release2 (12 months only)

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