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Radio Reaches
Hispanics
The Hispanic
market is hot...and Radio
listening among Hispanics is
hotter! To zero in on this most
desirable consumer segment, make
sure Radio is a key component in
your media mix: Radio reaches 96
percent of the 12+ Hispanic
population weekly, with the
average listener tuned in for
over 22 hours.
|
Radio's Reach
Among
Hispanics |
|
Persons |
Teens |
|
|
Weekly
Reach |
Weekly
Time
Spent
Listening
Hrs:Min |
|
12+ |
95.5% |
22:15 |
|
|
|
Weekly
Reach |
Weekly
Time
Spent
Listening
Hrs:Min |
|
12-17 |
95.2% |
15:30 |
|
|
Men |
Women |
|
18+ |
95.1% |
23:45 |
|
18-34 |
94.9% |
22:45 |
|
25-54 |
96.0% |
24:30 |
|
35-64 |
96.1% |
25:00 |
|
65+ |
89.9% |
23:30 |
|
|
18+ |
95.9% |
22:30 |
|
18-34 |
97.4% |
21:15 |
|
25-54 |
96.8% |
22:30 |
|
35-64 |
95.9% |
23:30 |
|
65+ |
89.3% |
23:45 |
|
|
Persons |
|
|
18+ |
95.5% |
23:15 |
|
18-34 |
96.0% |
22:00 |
|
25-54 |
96.4% |
23:30 |
|
35-64 |
96.0% |
24:15 |
|
65+ |
89.5% |
23:30 |
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Source: Arbitron
Maxim$er Plus
National
Regional
Database Fall
2006,
Monday-Sunday
6AM-Midnight,
All Hispanic
Markets Cume
Rating and Time
Listening
Estimates |
Radio
Audience
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