Radio Reaches Prospects for Financial Services
Read: Every week, Radio reaches 90% of all those whose houshold has/uses a 24-hourteller card (ATM).
Radio's weekly reach among adults 18 and older who...
  Total African-
Americans		 Hispanics
HH has/uses 24-hour teller card (ATM card) 90% 91% 88%
HH has/uses debit card 90% 91% 88%
HH has/uses checking account 88% 89% 87%
HH has/uses savings account 89% 91% 88%
HH has personal loan 91% 92% 89%
HH has auto loan 92% 92% 88%
HH has home equity loan 92% 91% 88%
HH has home improvement loan 91% 89% 84%
HH has home mortgage 92% 92% 89%
HH has IRA (Individual Retirement Account) 89% 90% 88%
HH has 401-K plan 92% 93% 89%
HH has Keogh plan 89% 86% 89%
HH uses online banking 91% 90% 88%
HH uses online bill paying 91% 93% 87%
Used any American Express Card-past 3 months 90% 90% 88%
Used any MasterCard-past 3 months 89% 91% 87%
Used any Visa Card-past 3 months 89% 89% 87%
Used any Discover Card-past 88% 89% 87%
Used any gasoline credit card-past 3 months 89% 90% 87%
Used any major dept. store credit card-past 3 months 89% 89% 87%
 
HH holds stocks or stock options 90% 91% 89%
HH holds bonds 89% 90% 87%
HH holds money market funds 89% 90% 87%
HH owns mutual funds 90% 91% 88%
HH owns Certificates of Deposit (CDs) 87% 89% 84%
HH owns second home or real estate property 89% 91% 87%
       
       
       
       
Source: Scarborough USA+ 2006 Release 2 (12 months only)

 

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