Radio Reaches Retail Consumers

Radio Reaches Retail Consumers
Read: Every week, Radio reaches 90% of those whose household shopped any carpet store in the past year.
Radio's weekly reach among adults 18 and older who...
  Total African-
Americans		 Hispanics
HH shopped any carpet store-past year 90% 90% 88%
HH shopped any computer hardware/software store-past year 91% 92% 89%
HH shopped any furniture/mattress store-past year 89% 90% 87%
HH shopped any hardware/paint/lawn & garden store-past year 89% 90% 87%
HH shopped any large appliances store-past year 89% 90% 87%
HH shopped any music/video store-past year 90% 90% 87%
HH bought any draperies, blinds, other window treatments-past year 90% 89% 87%
HH bought any men's business clothing-past year 91% 92% 88%
HH bought any women's business clothing-past year 91% 92% 88%
HH bought any children's clothing-past year 90% 91% 86%
HH bought any fine jewelry-past year 90% 92% 88%
HH shopped any florist (except at grocer)-past 3 months 90% 91% 89%
HH shopped any office supply store-past 3 months 90% 91% 87%
HH shopped any office supply store-past 3 months 90% 91% 87%
HH shopped any sporting goods store-past 3 months 90% 91% 87%
HH shopped any toy store-past 3 months 90% 91% 87%
Source: Scarborough USA+ 2006 Release 2 (12 months only)

 

Radio Reaches Professional Services Consumers
Read: Every week, Radio reaches 90% of those whose household used an accountant in the past year.
Radio's weekly reach among adults 18 and older who...
  Total African-
Americans		 Hispanics
HH used an accountant-past year 90% 91% 86%
HH used a financial planner-past year 90% 90% 88%
HH used a check-cashing service-past year 87% 90% 85%
HH used a wire transfer service-past year 90% 93% 89%
HH used a full-service stockbroker-past year 87% 87% 85%
HH used a discount stockbroker-past year 90% 89% 88%
HH used online investing/stock-trading service-past year 90% 91% 88%
HH used a bankruptcy attorney-past year 91% 93% 86%
HH used a personal injury attorney-past year 88% 91% 84%
HH used a travel agent-past year 90% 92% 87%
HH used a real estate agent to buy or rent home-past year 90% 92% 87%
HH used a real estate agent to sell home-past year 90% 92% 85%
HH used a funeral planner-past year 90% 91% 86%
Source: Scarborough USA+ 2006 Release 2 (12 months only)

 

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