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Radio's Weekly Reach
Even with the
explosion of new media, Radio
remains relevant. Radio has
retained 86 percent of its TSL
(time-spent-listening) levels
1996.
|
Hours Spent
Listening |
|
Base: 0
Hours; Top:
23 Hours;
Interim
Points: 10
Hours /
20Hours |
|
|
|
Fall
1996 |
22:15 |
|
Fall
1997 |
21:45 |
|
Fall
1998 |
21:30 |
|
Fall
1999 |
20:40 |
|
Fall
2000 |
20:30 |
|
Fall
2001 |
20:00 |
|
Fall
2002 |
20:00 |
|
Fall
2003 |
19:30 |
|
Fall
2004 |
19:30 |
|
Fall
2005 |
19:15 |
|
Fall
2006 |
19:00 |
(86%
of
TSL
of
base
year) |
|
|
|
Source:Fall
1996-2006 Arbitron
American Radio
Trends Time Spent
Listening Estimates.
Monday-Sunday
6:00am-Midnight,
Persons 12+ Based on
Arbitron's 94
Continuous
Measurement Markets. |
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