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Total Radio
Revenue
The revenue
figures from the RAB are based
on data reported by the
accounting firm of Miller,
Kaplan, Arase & Co. and
collected from a pool of over
150 markets across the country.
They are the most accurate
industry-wide revenue figures,
as they are the only ones based
on actual reporting from Radio
stations and are subjected to a
thorough and extensive auditing
process.
|
Radio Revenue
Trends |
|
Revenue |
Local
Spot |
National
Spot |
Network |
|
2006 |
$15.48 |
$3.55 |
$1.11 |
|
2005 |
15.63 |
3.38 |
1.05 |
|
2004 |
15.48 |
3.45 |
1.08 |
|
2003 |
15.10 |
3.47 |
1.03 |
|
2002 |
15.13 |
3.28 |
1.00 |
|
2001 |
14.55 |
2.90 |
.92 |
|
2000 |
15.22 |
3.60 |
1.00 |
|
1999 |
13.59 |
3.21 |
.88 |
|
1998 |
11.92 |
2.77 |
.74 |
|
1997 |
10.74 |
2.41 |
.65 |
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Local and
notional
revenues are
based on a pool
of more than 150
markets,
as reported by
the accounting
firm of Miller,
Kaplan, Arase &
Co.
Figures
shown in
billions of
dollars. |
Advertising
Expenditures
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